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Privacy Policy

Last Updated: January 28, 2026

St. Clair Apparel (“we,” “us,” or “our”) operates https://stclairapparel.com (the “Site”). This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA).

1. Personal Data We Collect

Information You Provide Directly

We collect personal data you voluntarily provide, including:

  • Name

  • Company name

  • Email address

  • Phone number

  • Billing and shipping information

  • Uploaded artwork, logos, and design files

  • Order details, specifications, and quantities

  • Communications sent via forms or email

This information is collected when you request quotes, place orders, upload files, or contact us.

Automatically Collected Data

When you visit the Site, we automatically collect:

  • IP address

  • Browser type and version

  • Device and operating system information

  • Pages visited and interaction data

  • Referring URLs

  • Approximate location (city/region level)

This data is collected via cookies and similar technologies as described below.

2. Cookie Categories (WPConsent-Aligned)

We use cookies and scripts categorized exactly as follows:

Necessary Cookies

These cookies are required for the website to function and cannot be disabled.

They include:

  • Security and malware protection

  • Form submission processing

  • Cookie consent management

  • Core WordPress functionality

Legal basis (GDPR): Legitimate interest / contractual necessity
Opt-out: Not available (site cannot function without them)

Functional Cookies

These cookies enable enhanced functionality and personalization.

They may include:

  • Remembering user preferences

  • Theme and interface features

  • Media handling (such as SVG rendering)

Legal basis (GDPR): Legitimate interest
Opt-out: Available via cookie settings

Analytics Cookies

These cookies help us understand how visitors interact with the Site so we can improve performance and usability.

They include:

  • Google Analytics

  • MonsterInsights

  • Google Site Kit

Analytics data is aggregated and used for statistical purposes only.

Legal basis (GDPR): Consent
Opt-out: Available via cookie banner or browser settings

Marketing Cookies

We do not use marketing, advertising, or remarketing cookies at this time.

If this changes, this policy will be updated accordingly.

3. How We Use Personal Data

We use personal data for the following explicit purposes:

  • Responding to inquiries and quote requests

  • Producing digital mockups (“comps”) and production instructions

  • Fulfilling custom apparel and promotional product orders

  • Communicating about projects, orders, or services

  • Improving website performance and usability

  • Ensuring website security and fraud prevention

  • Meeting accounting, tax, and legal obligations

We do not sell personal data.

4. Custom Artwork & Production Files

As part of our services, we process customer-provided artwork, logos, and design specifications.

This data is:

  • Used solely for quoting, production, quality control, and fulfillment

  • Shared only with necessary production partners

  • Never reused, resold, or repurposed without permission

5. Data Sharing & Processors

We may share personal data only with trusted third parties when necessary, including:

  • Contract printers and production partners

  • Shipping and logistics providers

  • Website hosting and infrastructure providers

  • Security and malware monitoring services

  • Email delivery services (SMTP)

All processors are required to handle data securely and only for the specified purpose.

6. Data Retention

We retain personal data only for as long as necessary to:

  • Complete services and fulfill orders

  • Maintain business, accounting, and tax records

  • Support reorders and customer service

  • Comply with legal obligations

You may request deletion of your data, subject to legal retention requirements.

7. Your Privacy Rights

GDPR (EEA & UK Residents)

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

CCPA / CPRA (California Residents)

You have the right to:

  • Know what personal data we collect and why

  • Request access to your personal data

  • Request deletion of personal data

  • Correct inaccurate personal data

  • Opt out of the sale or sharing of personal data (we do not sell data)

  • Not be discriminated against for exercising your rights

To exercise any rights, contact us using the details below.

8. Security Measures

We implement reasonable technical and organizational safeguards, including:

  • Secure hosting environments

  • Firewall and malware monitoring

  • Restricted administrative access

No method of transmission over the internet is completely secure, but we take reasonable steps to protect your data.

9. Children’s Privacy

The Site is not intended for individuals under 13 years of age. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by the “Last Updated” date at the top of this page.

11. Contact Information

For privacy-related questions or requests:

St. Clair Apparel
Website: https://stclairapparel.com
Email: matt@stclairapparel.com