Private label apparel

From design to delivery

Don't get stuck with boring apparel

Bland apparel bores your customers

“Life’s too short to wear boring clothes”

Carly CushnieDesigner

We invented a process to create unique apparel for your specific brand

Your customers want awesome, custom products

“I think it’s the responsibility of a designer to try to break rules.”

Gianni VersaceDesigner

Have peace of mind that your customers will be happy

"Good enough" is never good enough

You don’t have to be stressed

“So many people live lives of silent mediocrity, convinced that what really matters to them is out of their reach. So they settle.”

Len SinceroAmerican writer, speaker and success coach

Getting started is simple

Let’s Talk

Let’s have a conversation about your needs and goals. You don’t have to be frustrated and stressed, we have a system in place to help you navigate the difficulties of picking the best products.

We Create

We do the research and create custom designs specific to your needs. Edgy, luxury, retro, athletic; our design team will capture the right aesthetic for your unique brand.


Once approved, we will go into production, do a check for quality, and ship your fantastic new merchandise wherever and however you want.

Whatever you need, we're here to help


Custom styles that will WOW your customers


Domestic decorated fast fashion



Thousands of products ready to be customized

See what we do

We want to help you too

We work with brands you know and trust

I am writing this letter on behalf of Hard Rock International, in support of the successful vendor relationship we have with St.Clair Apparel. They provide our Rock Shops located in 70+ countries with creative proprietary products, manufacturing, and on-time delivery. For well over a decade, St.Clair understands our global merchandising needs and supports our international business strategy.

Vickie KunkleVP of Merchandising, Hard Rock International

St.Clair Apparel and the Notre Dame band have been marching together for over 6 years. They create great designs that our members and alumni can be proud of. The product is of the highest quality and the sales representative is very knowledgeable.

Donelle FlickOperations Manager, Notre Dame Band

We had an increase in retail sales to last year, while having an increase in our gross margin dollars. We also increased our cost receipts and our average inventory was up. Those results are unique to St.Clair and far out-pace any other vendor. Operationally, you have been amazing.
Thanks again for your continued partnership and contribution to the success of Coca-Cola stores.

Steven KanterSenior Planner, Global Retail and Attractions

Whenever we are looking for different items to promote our Company; employee uniforms, jackets, hats, beanies or items to launch our new Wally’s Kidz Club program, Matt and his team at St. Clair Apparel have exceeded what we could have ever ask for a supplier to do for us. The team has worked for our company like they were employed with our company and we have never been disappointed.
At times, we have visualized what we wanted a logo to look like and could only try to explain in hopes they would visualize the same. When we would receive the sample sew out or the screen print it was always the exact or better than what we were visualizing.
There isn’t a project we wouldn’t trust in the hands of St. Clair Apparel from thousands of uniforms to a single personalized laptop bag they did for our purchasing assistant to give away as a gift. Since we have had them design our new uniforms, we receive many calls weekly from individuals wanting to purchase them.
Our partnership has spanned over ten years. Matt and the team at St. Clair Apparel are more than just a supplier; they have become part of our Penguin Point family.
Thank you Matt and the team at St. Clair, not only for going above and beyond what our company could ask for, but for also making our jobs so much easier.

Chris Anders / Jamie Spencer,Purchasing Director / Assistant Purchasing Director, Penguin Point Restaurant Group

Our promise to you

  • To be the premier supplier of imprinted apparel and promotional products
  • To greet you with warmth and enthusiasm
  • To provide you with the highest level of service
  • To assess your specific needs
  • To utilize all resources to meet and exceed those needs
  • To dedicate ourselves to you regardless of the size of their needs

Imagine what your brand will look like

Reach out and say "hello"!


3975 William Richardson Dr.
South Bend, IN 46628.


Office: (574) 243-0591
Fax: (574) 243-0921


Mon-Fri: 8am-5pm (ET)
Sat-Sun: Closed

Are you ready to excite your customers?

From Design to Delivery, Ensuring you have a Good Day!